Apple’s new iOS application dedicated to the company’s retail store (iTunes Store Link)  experience is now live in the App Store. Known simply as Apple Store, the free application allows users to shop the full online Apple Store, pre-order the new iPhone 4, locate Apple retail stores, and sign up for retail store appointments and workshops.

With the Apple Store app, you can:
- See new and featured products from Apple.
- Shop the full selection of products available from the Apple Online Store.
- Find the latest accessories and software.
- Read customer reviews and get answers to product questions.
- Buy or reserve a new iPhone with just a few taps.
- Locate any Apple Retail Store in the world, instantly.
- Make Personal Shopping, Genius Bar, and One to One appointments.
- Sign up for workshops and events at your favorite Apple Retail Store.