Happy New Year 2010
From All @Q8mug.com
Category : Thoughts, Uncategorized
Loading ...The Financial Times reports that it has received word that Apple has scheduled a special media event for Tuesday, January 26th in San Francisco. The event will reportedly be held at the Yerba Buena Center for the Arts, site of the company’s music-focused events held each fall in recent years.
Apple Tablet rumors have exploded in the past few days with reports suggesting that Apple may introduce the device as early as January. A New York Times Blog post by Nick Bilton adds a few tantalizing tidbits about the upcoming device.
according to a current senior employee at Apple, Steve Jobs is said to be “extremely happy with the new tablet.”
UPDATE : according to All Things D , They claim that the event would take place around the 27th of Jan rather than the 26th.
Sources in a position to know tell me Apple (AAPL) is indeed planning a media event later this month at which it will announce a major new product. The gathering is to be held at the Yerba Buena Center for the Arts in San Francisco, a space Apple often uses for media events like these. According to other sources, it will occur on Wednesday Jan. 27, not Tuesday Jan. 26, as had been rumored.
Source : All Things D
AdweekMedia today announced the winners of its “Best of the 2000s” advertising awards, and Apple figured prominently in the selections. Apple took home top honors in a number of categories, including Steve Jobs for “Marketer of the Decade”, Apple for “Brand of the Decade”, Apple’s ‘Get a Mac’ ads as “Campaign of the Decade”, and the iPod as “Product of the Decade”.
- Marketer of the Decade (Steve Jobs): Calling Jobs “visionary, iconoclastic and fearless”, Adweek points to his role in saving Apple in the late ’90s, followed by his remaking of the music and mobile phone industries as his defining achievements. His close collaboration with ad firm TBWA/Chiat/Day is seen as being instrumental in positioning Apple for success.
- Brand of the Decade (Apple): Apple’s devotion to “relentlessly improving its products” and its “emotional connection to consumers” paved the way for its selection as Brand of the Decade, with its close ties to iconic CEO Steve Jobs serving to cement its marketing prowess.
- Product of the Decade (iPod): Likening it to the Sony Walkman of the 1980s, Adweek cites the iPod as “redefining” the MP3 player and the driving force of iTunes as being key to Apple’s domination of the digital music industry.
- Campaign of the Decade (Apple, “Get a Mac”): The work of TBWA/Chiat/Day’s Media Arts Lab, Adweek points to the ads’ “neat trick of making the brand look laid back and cool while it mercilessly skewered its rival” as its key to success. The ads, which debuted in 2006 and now number more than 60, are also praised for personifying computers and demonstrating people’s emotional connection to technology.
- Out-of-Home Ad of the Decade (Apple, “Silhouettes”): Also the work of the Media Arts Lab, Apple’s “Silhouettes” ad campaign launched in 2003 and offered a unique and consistent message of “frenetic happiness” in promoting the iPod. The instantly-recognizable ads are also notable for achieving the “nearly impossible: defining a product without showing what it even looked like up close.”
- Digital Campaign of the Decade (Nike Plus): A joint venture of Nike and Apple to link music and athletics, the Nike Plus campaign “defined how a brand can build a self-sustaining platform” simply using the Nike+iPod receiver. Seen as a community devoted to the “product experience”, Nike has increased its share of the running shoe market from 48% in 2006 to 61% in 2008 while Nike Plus runners have logged over 100 million miles.
Toshiba announced that they have launched a 64 gigabyte (GB) embedded NAND flash memory module. The new chip offers 64GB on a single chip and will start mass production in the first quarter of 2010.
The reason the largest iPhone (32GB) currently has 1/2 the memory of the largest iPod touch (64GB) is that the iPhone can only house a single NAND flash chip while the iPod touch can accommodate two. The additional space in the iPhone is taken up by its communication hardware. This new advancement should allow for 64GB iPhones and 128GB iPod touches in 2010.
Category : News
Apple Releases (Java for Mac OS X 10.5 Update 6), Which delivers improved compatibility, security, and reliability by updating J2SE 5.0 to 1.5.0_22, and updating Java SE 6 to 1.6.0_17 for 64-bit capable Intel-based Macs. J2SE 1.4.2 is no longer being updated to fix bugs or security issues and is therefore disabled by default in this update.
Please quit and relaunch any web browsers and Java applications after installing this update.
For more details on this update, please visit this website: http://support.apple.com/kb/HT3891
For information on the security content of this update, please visit this website: http://support.apple.com/kb/HT1222
Category : News
The Wall Street Journal claims that Apple is looking at an “overhaul of the way it sells and stores music” and how to extend that service into the web. According to “people familiar with the matter”, Apple is considering using Lala’s recently acquired engineers and technologies to accomplish that.
Lala currently allows users to buy and listen to music through their web browser. An Apple version of the service would operate the same way, with music being streamed to users from a central server. This is in stark contrast to Apple’s current iTunes model, where songs are purchased and downloaded locally. Record company executives are said to be optimistic about the prospect, but wary at giving Apple more power.
Such a move, however, would be a big departure for Apple, who has previously insisted that customers wish to own their music. This on-demand streaming raises issues of long-term ownership as well as technical issues if rights holders or providers go out of business in the future.
Overall, the article adds little new information but does seem to confirm much of the speculation that Apple might translate Lala’s exact business model over to iTunes.
Category : News
Google has finally released an official beta version of its Chrome browser for Mac. The initial beta version, termed Build 4.0.249.30, requires Mac OS X Leopard or Snow Leopard, and is only compatible with Intel-based Macs. In addition to the Mac release, Chrome for Linux has also been promoted to a beta version.
Apple has quietly upgraded its Mac Pro/ xserve offerings, adding the option of a 3.33 GHz quad-core processor and adding the ability to configure both the quad-core and 8-core models with 2 TB hard drives, doubling the machine’s total build-to-order hard drive capacity to 8 TB. The upgraded processor carries a hefty price tag as a $1,200 option over the base quad-core 2.66 GHz model, or $800 over the upgraded 2.93 GHz processor. Pricing, however, remains well below the company’s top-of-the-line 8-core models running at 2 x 2.66 GHz or 2 x 2.93 GHz.
The additional option of configuring the Mac Pro with 2 TB hard drives, an increase from 1 TB drives available previously, expands the official total hard drive capacity of the Mac Pro, which carries four hard drive bays, to 8 TB. The 2 TB hard drives are priced at $550 each.
Xserve rackmountable servers, now offering 2 TB hard drives for a total hard drive capacity of 6 TB. The company has also begun offering 4 GB RAM modules, doubling the official total memory capacity of the quad-core Xserve to 24 GB and the 8-core Xserve to 48 GB.
