invitations for Apple’s September 9th media event have been issued. Apple has chosen “It’s only rock and roll, but we like it,” a take on the Rolling Stones song “It’s Only Rock ‘n’ Roll (But I Like It),” as the tag line for the event.

The event will be held at 10:00 AM Pacific Time at the Yerba Buena Center for the Arts in San Francisco, the site of several previous Apple September media events.